What Is A Chief Data Officer And Why Do Firms Need Them?

With the increased importance of data management, data protection, and analytical competency, CEOs are trying a number of different methods to help their firms navigate the challenges. A common approach is to add a new position, such as the Chief Customer Officer or Chief Analytics Officer. A new role deigned to address data management, integration, and utilization challenges is the Chief Data Officer (CDO). To better understand what this role is and how is fits with the traditional CMO and CIO positions, I turned to Mark Gambill, CMO of MicroStrategy, a leading worldwide provider of enterprise analytics, mobility and security software solutions.